Marketing

Matador can offer authors introduced to them via the Author’s Choice partnership the marketing and distribution services outlined below.  These are offered at specially discounted rates which can be viewed on the Matador website by clicking here. We have separated the processes into various options to suit the main types of work requested by authors.

Trade Marketing Packing

• Advance Information (AI) sheet preparation and distribution to retail buyers, wholesalers, local independent bookshops and library suppliers.
• Telephone consultation on all aspects of books marketing, sales and distribution with Matador’s Marketing Manager, followed by continuing email support.
• Access to Matador’s extensive web-based Marketing support pages and Trade Factsheets.
• 20 A3 full colour posters advertising your book.
• 20 copies of your AI sheet.
• One year’s subscription to the printed The Self-Publishing Magazine (4 issues).
• Copy of A Seriously Useful Author’s Guide to Marketing and Publicising Books (Mary Cavanagh, 2009).
• Inclusion on Google Search Inside and Amazon Search a Book programmes (optional).
• Advertisement in The Self-Publishing Magazine for each title.

Marketing and Media Package

• All the Trade Marketing Package above, plus…
• Preparation and distribution of a local Press Release.
• Preparation and distribution of a national Press Release.
• 10 copies of each of your your Press Releases.
• Sending review copies to selected media (p&p at cost in addition)

Marketing, Media and Distribution Package

• All the services in the Trade Marketing and Marketing and Media Packages above, plus…
• Inclusion on Matador’s online webshop.
• Handling distribution and order fulfilment to UK retail trade on your behalf (we take 15% of the
cover price on books we sell).
• Author webpage to accompany the book.
• 24-hour availability of online sales reports.

Distribution Only Package

• Inclusion on Matador’s online webshop.
• Handling distribution and order fulfilment to UK retail trade on your behalf (we take 15% of the cover price on books we sell).
• Author webpage to accompany the book.
• 24-hour availability of online sales reports.

Additional services

We are also pleased to extend other opportunities to MPG Biddles authors as follows:
• Inclusion on Lovewriting.co.uk
• Author Podcast for inclusion on your website, our website (if we are distributing your book), and on
iTunes
• Artwork creation and access to discounted printing rates on a wide range of marketing and promotional materials (eg. postcards, bookmarks, leaflets, business cards, posters…).
• 35% discount on the Seriously Useful Authors’ Guides book series (including Printing and Publishing Terminology for Self-Publishers).
• Discounted website authoring, hosting and maintenance
• Ebook creation and distribution